COWI Ingenord campaign

Client: COWI

Tools: Photoshop, Dreamweaver

Ingenord – a word combining the Danish and Norwegian words for "engineer" and "nerd." This campaign was launched when COWI had to reach out and recruit engineering specialists within a wide range of disciplines while building a sense of community and pride among its employees.
The Graphic Design Centre team developed the campaign concept with a full visual identity, including a clothing collection, campaign website, videos, digital banners, press publications, internal and external competitions, and advertising articles. I contributed to the creation of posters, advertising layouts, videos, and static and HTML banners for social media and websites.

Created while working at the COWI Graphic Design Center and in accordance with the then-current COWI corporate visual identity requirements. Idea – Ragnhild Heggem Fagerheim, visual concept – Aušra Šimašiūtė